ZachOctober 16, 2015 at 3:59 pmPost count:
Never underestimate the power of your suppliers and vendors. Choosing services and products that are high quality is an essential part to being the best company in your specific industry. Great companies often grow because people refer them and want to return as a customer.
The impact of the sale. From great customer service to feeling a sense of value and fulfillment in the purchase that was made. At the very least, not feel a sense of remorse and move on with your day. Sometimes it may be as simple as a smile, or polite and kind gesture. Employees that are open, receptive and aware of customers’ needs can have a huge impact on referrals and customer retention rates.
A good supplier should have lead generation platforms for their dealers, and unique programs to help with marketing costs and plans. Sometimes they will have marketing material that’s industry and brand specific, that can be modified with your company’s name and information.
In addition, many companies will provide continuing education covering vital information about the product or service. Sales education is also a component that is often overlooked or undervalued. Sales training courses can help increase customer retention rates, closing ratios, upselling opportunities and overall revenue per lead.
Bottom line is your vendors should offer support to your business. A manufacturer representative that doesn’t come around often may need to go. There are plenty of companies that have dedicated sales staff that want to help grow their brand and your business. They should offer spiffs, rebates, literature, leads, training and industry specific tools to help increase share of wallet in market.
Evaluate your suppliers today. Make sure they are helping your business. Consider the quality of products, service, brand recognition and support to help determined most profitable brands to promote. A vendor can make or break a business. It a great feeling when a new alliance is created that helps drive the sales and bottom line to a business.
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Selecting The Right Vendors Can Mean More Leads And Higher Profits