In my opinion there’s many proven ways to advertise a business no matter the industry or product. It boils down to efficiency and getting out there and doing it. You must be creative and out think the competition. Do you want to stand on a corner and spend man hours holding a sign to try and attract new customers and views, or would you prefer to do a blanket direct mail campaign to local Denver metro area zip codes. Both are viable ideas for marketing some businesses, yet it may not be the right choice for others. Internet marketing is one of the best forms of marketing because a business can find consumers that are already looking for their type of product or service. It is a little warmer target audience due to the fact that internet marketing companies can determine what people are looking for online. There are many variables involved that can influence a campaigns conversion rate. Is the sign, direct mail or SEO campaign optimized properly? The boldness of text or a tag line that ties in a call to action statement are a couple examples of ad attributes that influence conversion and ultimately revenue per lead.